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Color, Texture, Identity: Customizing Drawstring Bag Cords for Your Brand

The Ultimate Guide to Customizing Drawstring Bag Cords|A Detail-Lover’s & Brand’s Favorite Finishing Touch!

In the world of DIY and brand packaging, drawstring bags are a popular choice thanks to their convenience and premium appearance. But the drawstring cord is more than just a closure mechanism — it plays a crucial role in both aesthetics and functionality. Whether you're a DIY enthusiast or a brand looking to create custom bags, this guide will walk you through the types of cords, design techniques, and customization methods!


🔍 Why Is the Drawstring Cord So Important?

  • Functionality: The cord determines how securely and smoothly the bag closes.

  • Visual Appeal: Different cord materials and colors dramatically affect the overall look and feel.

  • Brand Identity: Customized cords (with logo printing or pantone color dyeing) can significantly enhance brand recognition.


🧵 Common Cord Materials and Their Characteristics

Material Characteristics Ideal For
Cotton Cord Soft touch, natural texture Eco-friendly brands, creative design
Polyester Cord Durable, water-resistant Sports and outdoor brands
Nylon Cord Strong and tear-resistant Industrial and multi-purpose use
Jute/Hemp Cord Rustic and coarse aesthetic Retro or handmade packaging
Satin Ribbon Elegant with a shiny finish Cosmetics and luxury goods


How to Customize Drawstring Cords

1. Length & Eyelet Design

  • Most drawstring bags use double drawstrings (one on each side), though single-sided pulls are also an option.

  • Recommended Cord Length:
    (Bag width × 2) + extra for knotting

  • Eyelet Options:
    Metal grommets, sewn-in openings, or heat-cut holes.

2. Cord End Finishing

  • Heat Sealing: Prevents fraying, ideal for polyester and nylon cords.

  • Knotting or Cord End Caps: Adds grip and enhances aesthetic detail.

3. Customization Techniques

  • Cord Dyeing: Pantone-matched color services available.

  • Logo or Pattern Printing: Add branded elements directly on the cord.

  • Woven Logo Tape: Create fully woven cords with repeating brand patterns or text.

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